Most of us are now used to booking our airline reservations on line, dealing with telephone trees and other cost saving devices.
There is no doubt that the cell phone has become a major part of our lives. Apps and websites allow loyalty point program members to check their status and redeem points as they wish.
If we like it or not technology touches almost every aspect of the tourism industry. As marketing technique, for instance, hotels can offer long-distance telephone calls at discount rates to their guests and still find it profitable.
Outlook While adaptation to new technology has subjected the travel agency industry to growing pains, the industry is still sound. If we are smart enough to use the benefits of technology such as convenience, speed, and accuracy and avoid some of the pitfalls, lack of human contact, user friendliness, size of lettering, and lack of human contact, then technology can be a great time and cost saver.
Certainly, some parts of the industry have begun to use technology prudently. And although technology etiquette may lag behind technology machinery the inconvenience of someone speaking too loud on a cell phone is more than outweighed by the safety, security and convenience that cell phones bring to most of us.
Additionally, technology cannot be considered as acting alone. Reservation systems, depending on the software and sophistication, contain information and generate various reports on rooms availability, cancellations, etc.
Finally, the last variable to take into account is innovation. Klein and Quelch point out two counteracting effects of the Internet on price.
Scheidegger states that the tourism industry is one the least productive sectors in the economies of the most developed countries.
Yet technology may produce a whole new set of unintended consequences. The dawn of the computer age permits us to know weather forecasts around the world, allows business travelers to stay in touch with their offices and to supersede the problem of cross time zones negotiation, but can be used to destroy air travel.
Ease of place — use technology and social networks to allow visitors to research from home and to gather basic information. However, if they do not take precautions the consumers may be able to quickly find out about the price discrimination and object to it.
Marketing channels can be defined as interdependent organizations involved in the process of making a product or service available for use or consumption. The ability of technology to offer services at a cheaper cost would make it difficult to determine the appropriate price for a consumer.
In these precarious economic times, the hospitality industry composed of tourism and travel is facing a quintessential question. Electronic data interchange EDI is an open and essentially cooperative technological infrastructure.
Reservation systems also allow hotels to carry out travel-agency and tour-operator analyses in order to determine which agencies and operators consistently generate business for the hotels.
Digital Divide arises from this inequality above all in less developed ountries, excluding them for potential opportunities in the tourism market. Customers looking to book a trip no longer need to visit an agency -- they can go online to companies such as Expedia or Priceline and book an entire trip themselves.
Data can be stored more quickly than in the past thanks to higher-speed hardware and better software. It is important to be knowledge base, so that to find a use of information. This is facilitated through computer-to-computer communications.
It can also monitor hotel performance through the development and processing of guest questionnaires. Product distribution is a critically important function of Hilton International.
Make sure that your employees are well trained in the use of technology Technology is only as good as the people who use it. Bersnstein and Awe claim that customer loyalty must be first gained in the context dimension.
Advertising, research, sales, promotions, coupon distribution, and customer support can all be done on the Internet. Organization While computers have been an integral part of the travel agency business since their widespread adoption, the Information Age has brought considerable new benefits.
The integration of computers and communication technologies allows hotels to control their internal operations and external operations from a single integrated management system.
Certainly, some parts of the industry have begun to use technology prudently. Individual vendor websites, third-party booking sites, and online travel publications provide information, reviews, and price comparisons for travel products, including transportation, accommodation, excursions and car rental.
It is a product of society; it is also part of a larger environment in which other forces are at work. The internal inter-departmental links of the hotel are facilitated by computers and communications technologies, which serve to integrate the front-office, back office and food-beverage operations.
For this paper, only the tourism sector is considered. If we like it or not technology touches almost every aspect of the tourism industry.
The Role of ICT in Tourism Industry 70 JOURNAL OF APPLIED ECONOMICS AND BUSINESS, VOL.1, ISSUE 4 – D ECEMBER,PP. importantly, value for time. This impact is underlined by statistical evidence (World Travel and Tourism Council, ; World Tourism Organisation, ) demonstrating the significance of tourism in terms of GDP, employment and economic development.
real evidence of the positive impact of ICT on market share in the tourism industry. The Role of ICT in Tourism Industry 70 JOURNAL OF APPLIED ECONOMICS AND BUSINESS, VOL.1, ISSUE 4 – D ECEMBER,PP. importantly, value for time.
IMPACT OF TOURISM ADVANTAGES AND DISADVANTAGES Fe Zuly Abstract Tourism has become a popular global leisure activity inthere were over million international tourist arrivals, with a growth of % as compared to III IMPACT OF INTERNET ON TOURISM AND HOSPITALITY INDUSTRIES: STRATEGIC FRAMEWORKS With the advent of the Internet, marketers have access to the technology to customize products and communicate directly with smaller target markets.
The Internet is now firmly established as a .Impact of computer in tourism